Purchasing a copy of "Media Relations and Creative Marketing
Tips for Financial Professionals"
Tips for Financial Professionals"
| There are plenty of marketing and media relations
books and lots of courses available that anyone could take. The problem is that
most of them either don't cater to the special needs of financial professionals
or are simply too big and complicated to meet the basic marketing and
media-relations needs - which is done here. Most financial professionals don't
have the time or inclination to immerse themselves in a full-range media and
creative marketing strategy. Here is what they need to know, based on the
author's 20+ years in this business as a marketing and communications
professional, written in a direct and concise manner. With this information
you'll be able to launch a basic marketing and media-relations strategy yourself
or competently discuss one with an outside professional you may consider
hiring. Click here to order your copy. Reviews: Joe Finora has proved to be a great resource and asset in the ongoing growth of our practice. To exploit the evolving trends often found in the world of finance, a strategist like Joe is invaluable in simply organizing a cogent strategy when confronted with the most perplexing change of events. He then guides us on how best to mold our thoughts so that the media will find our guidance and suggestions most helpful and informative. As a result, we are perceived by many in the financial press as a must and sought after interview. Jeff Fishman President JSF Financial, LLC Los Angeles, CA I found this book to be very well written and full of practical advice. I would recommend it to anyone trying to get ahead and get their name "out there" without going the traditional routes. One of the better pieces written on this subject. [Amazon Reader Review] As a publisher of a leading financial trade publication, I can attest that building a relationship with the media is one of the best ways to grow a financial-advisory business. That's exactly what Finora does in an easy-to- understand, straight-talking style. He speaks with the voice of experience. Rich Santos Publisher Registered Rep magazine |