Image, it's not everything but....almost

   Generating a positive image about yourself or your firm is not that difficult -- nor is it that easy. What’s difficult, is finding a media relations representative who dedicates him/herself to providing you with an honest assessment of your needs and goals and then offering a strategy that can deliver them at a reasonable price. Putting my 20+ years of experience to work for you is that simple. And I’ll do it on a confidential, no-obligation basis.

   A natural outgrowth of a financial journalism background, we provide targeted media-relations assistance to financial advisors. Working from the knowledge that a successful, long-term media relations program can very powerfully boost one’s business, we match advisors with quality journalists seeking expert sources on a wide range of financial topics.

Our Media Relations team can help you:

• Build a local or national media presence through the trade or consumer press
• Coach you and/or your staff on basic interviewing techniques
• Create and distribute press releases
• Create a basic information kit about your firm
• Teach you and/or your staff how to develop and maintain an ongoing media-relations program.     

Our targeted media-relations strategy has proven to be successful. Often we’re asked to discuss basic media-relations strategies and techniques before industry audiences. This became the foundation for our service, which we still provide.

   A media-relations strategy is designed to deal with the editorial side of communications business. Ideally, this side is based on integrity, fairness and what’s in the public’s best interest. The role of media relations is to promote a good reputation for you and/or your company through this editorial side. Obviously, a good reputation can help a business thrive. Negative media relations can have disastrous repercussions. We explore this and many other topics at length in our book, Media Relations and Creative Marketing Tips for Financial Professionals.  Like never before, one’s reputation is irreplaceable – in the business world and in your own community – because very often the two overlap. And once damaged it can be almost impossible to restore a reputation. Without question, how you and/or your company are perceived can affect the bottom line in ways you probably never imagined.

   Our business is divided into two areas -- marketing and media relations. Each plays a vital role in how your firm is perceived by its customers and the general public. In addition to increasing visibility and/or awareness, the goal is to use them to grow your business – that’s the bottom line and always will be.