Joseph Finora & Associates

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Contact: jfinora@optonline.net

From Wall Street to Main Street.....

We wrote the book on Media Relations for financial professionals.

Media Relations and Creative Marketing Tips for Financial Professionals

Our newest book, Recession Marketing, will help you keep your business percolating in
 the toughest of times.

                   Click here to see how and why media attention can help your business!


Who is Joseph Finora?

Joseph Finora was one of the best-kept secrets on Wall St. In mid-2003, the former financial writer left his communications position with a Fortune 100 firm to launch his own marketing and media-relations agency – one that exclusively focuses on fulfilling the communications needs of the independent financial advisor as well as those of select financial-services firms. Finora’s work helped several blue-chip companies grow their businesses and much of his work is still being used today. His new goal, however, is: to create effective marketing and media-relations solutions for:

  1. Financial advisors
  2. Financial-services firms
  3. Related institutions and organizations.

A former financial journalist, Joe went to work “inside” Wall St. some time ago, using his unique perspective to help some of the industry’s most well-known firms, such as Oppenheimer Funds, TIAA-CREF and American International Group create memorable and meaningful marketing material. First and foremost a financial writer, Joe brings a studious perspective to his clients’ numerous marketing challenges.

 

How We Do It

Working from a research-based approach, the first step is to extensively interview the client to learn about the firm and its goals. He then provides an honest assessment as to whether we can help. Joe has unmatched industry knowledge which comes from both his years as a financial journalist, where he learned about Wall St. from the inside-out, to his days studying and producing marketing under some of the best minds on Madison Ave. He’s been noted in Advertising Age, Investment News and PR Week among other publications.

Unlike most other marketing and media relations professionals, Joe entered this business as a journalist and editor. This gave him an extraordinary foundation by teaching him how to listen – to hear people’s concerns and help execute a strategy based on them. No one can ever know your business as well as you do. But unlike many of competitors, we spend an adequate amount of time with you and thoroughly listen before making recommendations.